Perhaps in the footsteps of Harley-Davidson's successful online video "Creed", Big Dog Motorcycles has released a new online v...
Perhaps in the footsteps of Harley-Davidson's successful online video "Creed", Big Dog Motorcycles has released a new online video touting itself as the alternative to cookie-cutter motorcycles...http://www.youtube.com/watch?v=R8T8p1LQh64
The entire video is themed on the notion that each biker is unique, and doesn't want to be like everyone else. Perhaps for Big Dog it's a little more fitting, being that there are already so many people who ride Harleys.
However, I'm not sure buying a Big Dog is any kind of expression of uniqueness. When bikes are marketed for their looks and horsepower, rather than handling, functionality, and comfort, you gotta wonder if the people buying them truly are looking to be unique.
That being said, Big Dog was considered America's second largest motorcycle manufacturer a couple years ago. Why not offer up a new motorcycle designed for transportation or riding, as opposed to just attracting "oohs and aahs"?
The way I see it, this whole "chopper phenomenon" is a fad like all the other fads, and will die out. Big Dog seems to be putting it all of its eggs into this basket.
